As smart phones become real computers, Frogtek saw an opportunity: use Google’s Android phone to bring a cash register and accounting solution to small retailers in the developing world.
The challenge: make the application usable for an audience with no previous experience with computers.
To meet this goal, we surveyed extensively our users habits and environment, including how they use their phone. From there we built a user-centric design, where concepts are organized on screen the way there are in their life. The response has been enthusiastic and demand is already ramping up before the official launch!
If only SAP had followed the same approach…