Alina's Portfolio

Bilinguals Inc

admin — Mon, 03 Aug 2009 16:40:30 +0000

English and bilingual evaluations and therapeutic/educational services for children ages birth to five years old.

Challenge: address four user targets with the right information

Kwaga -Smarten up your email

admin — Mon, 03 Aug 2009 15:12:40 +0000

Gmail plugin for the browser, helps busy people unleash their email

Goal: have visitors sign up for the beta

Grouping Network (wireframes)

admin — Mon, 03 Aug 2009 14:47:49 +0000

Goal: managing complex groups and subgroups fees with simple interface

Music Network (wireframes)

admin — Mon, 03 Aug 2009 13:40:12 +0000

Goal: Getting a feature-rich website as simple as possible without cluttering the view

Result: Simple tabbed interface with a summary page for the music specialists

Charleston Biz Brokers - Creating Strong Visual Impact

admin — Sat, 03 Jan 2009 21:02:32 +0000

Challenge: make visitors dream while remaining business like

Solution: use a photo communicating success, but success within reach for the rest of us. Call to actions around the central area and partners logo to build trust were part of the persuasive arhitecture

Fruition - Turning Data into Information

admin — Tue, 30 Dec 2008 06:48:59 +0000

Fruition provides advanced measurement systems to improve vineyard management.

Challenge: How to make the data meaningful to vineyard managers?

Solution: A clean i-phone interface, GPS-enabled app to provide the data when and where it’s most relevant: in the field. Include clear, clean charts and a green-yellow-red alert system.

NuWave and the Tsunami

admin — Mon, 29 Dec 2008 22:13:02 +0000

NuWave sells advanced stuff - software bridges between HP non-stop servers and web services.

Challenge: communicate clearly and quickly what NuWave sells while giving an image of dynamism.

Solution: merge a descriptive chart with a high-quality photo. Use colors that communicate energy and sophistication.

Murex - Thinking Out of the Box

admin — Mon, 29 Dec 2008 21:58:04 +0000

Murex is a fast growing provider of imaginative and continuously evolving solutions for the capital markets industry.

Challenge: communicate freshness and innovation while keeping a sense of reliability.

Solution: very clean and clear site, with some provocative graphic elements.

GlobalTrade - Wiki Next Generation

admin — Mon, 29 Dec 2008 21:18:20 +0000

GlobalTrade.net is a user-generated web resource. Contributions are open to anyone who can demonstrate expertise in international trade. Its articles cover many industries and topics in many countries.
It is run with the Federation of International Trade Associations (FITA), together with a number of Trade Organizations throughout the world.

Challenge: help visitors find what they’re looking for, motivate potential contributors to write articles.

Solution: Place navigation help in the center area of focus of the homepage, next to a strong call-to-action and description of benefits for potential contributors.

FROGTEK - Shrinking SAP to Fit Your Palm

admin — Mon, 29 Dec 2008 20:42:08 +0000

As smart phones become real computers, Frogtek saw an opportunity: use Google’s Android phone to bring a cash register and accounting solution to small retailers in the developing world.

The challenge: make the application usable for an audience with no previous experience with computers.

To meet this goal, we surveyed extensively our users habits and environment, including how they use their phone. From there we built a user-centric design, where concepts are organized on screen the way there are in their life. The response has been enthusiastic and demand is already ramping up before the official launch!

If only SAP had followed the same approach…