GlobalTrade.net is a user-generated web resource. Contributions are open to anyone who can demonstrate expertise in international trade. Its articles cover many industries and topics in many countries.
It is run with the Federation of International Trade Associations (FITA), together with a number of Trade Organizations throughout the world.
Challenge: help visitors find what they’re looking for, motivate potential contributors to write articles.
Solution: Place navigation help in the center area of focus of the homepage, next to a strong call-to-action and description of benefits for potential contributors.